I’m sure some of you are familiar with the rather new trend of designer parody shirts, sweatshirts, jumpers and hats. There’s a lot phrases, for instance, Brian Lichtenberg has parodied Céline with Féline, Hermés with Homiés, and Balmain with Ballin. Lets discuss the commercial point of view, thousands of people possibly millions are gonna have the name of the brand on their clothing, well it isn’t exactly the name of the brand but it’s still advertisement. Let’s assume that the people sporting theses parodys are aged between 15 and 27 (This isn’t official I’m taking a wild guess), they’ll later on probably want to wear the real deal so that’s a future purchase almost guarantied. The parody clothing can cause a legal problem if the brand affected doesn’t approve or if the clothing is bad for the reputation of the brand. A representative from Hermés told WWD that“protecting its brand against unauthorized uses that infringe upon its valuable intellectual property rights (is a gray area especially when it also) “respects the freedom of artistic expression.” On the other hand Riccardo Tisci order many of LBD’s “Tisci” jerseys himself.
I personally think that the trend is a DO for now because it’s fresh, it’s young, it’s affordable and because in a couple seasons it’ll go away so there’s no use of fighting it. Even Rihanna and Miley Cyrus were spotted sporting the trend!